A new brand to meet this moment.
For the first time in over a decade, Safe Horizon took a fresh look at our brand. So much has changed across our communities, in the world, and within our organization. As a leader in the anti-violence movement, we knew we needed a brand to meet this moment and propel us forward.
Building on our 2024 strategic plan, we embarked on a collaborative process that included staff, clients, donors, and community partners. We listened deeply—through research, conversations, and reflection—and what we found was clear: Safe Horizon is more than a service provider.
A core truth emerged that underpins it all: safety is a human right. Survivors don’t come to Safe Horizon for charity. They come for options, for care, and for the belief that their needs matter. Our staff offer unwavering support and advocate for systemic change—and now, our brand reflects that.
Our new look features real clients and staff, language that is clear and caring, and a tone rooted in partnership. We honor survivor voice, speak plainly, and see every supporter as part of our shared journey. This is the new Safe Horizon—real and ready to lead.
