|Position:||SVP, Communications and Marketing|
|Location:||2 Lafayette Street|
|Description:||Safe Horizon offers the most comprehensive services for victims of crime and abuse in the nation. We help victims of domestic violence, sexual abuse, child abuse, human trafficking, stalking, and any other type of crime and abuse to heal and rebuild their lives. No matter where a person is in his or her life span – from young children, to teens, to young adults, to the elderly – we are here to help. In addition to our direct services in New York City, we provide national awareness and education programs on child abuse and domestic violence. Since 1978, Safe Horizon has been here to help adults and children in crises to heal and recover, and to break the cycle of abuse.|
The Senior Vice President, Communications and Marketing, is responsible for both the public profile of Safe Horizon, and internal communications. He/she will manage and develop the public profile and image of Safe Horizon, in all media, including editorial coverage, written materials, collateral, videos, new media, etc.; and will manage and develop internal communications to our diverse staff of 600 throughout our 50 New York City locations.
Safe Horizon’s strategic plan calls for us to assume a position of national thought leadership in the area of programs that help victims of crime and abuse. The Senior Vice President, Communications and Marketing, will play a key leadership role in this strategic undertaking.
|Responsibilities:||• Work collaboratively with the Chief Program Officer to position Safe Horizon publicly as the thought and practice leader in providing services to survivors of crime and abuse, by publicizing program accomplishments, highlighting Safe Horizon’s key role in policy development, positioning Safe Horizon experts in high-impact media opportunities, and organizing events that enhance Safe Horizon’s stature as a thought leader.|
• Play a key role in messaging strategic and organizational changes to organization-wide staff.
• Develop relationships with program staff and cultivate stories for publication. Cultivate relationships with former clients who would like to tell their stories, and help them craft their stories for public speaking, videos, and written testimonials.
• Prepare executive speeches/talking points for press interviews, public events, , etc.
• Develop and manage publication guidelines, house style sheet and templates for organizational materials.
• Create and implement a crisis communications plan, both externally and internally, that anticipates possible adverse events. Manage crisis communications should the need arise.
• Staff and support the Board Marketing Committee.
• Supervise an effective Communications department.
• Manage paid and pro bono consulting relationships as appropriate.
• Complete other duties as assigned and appropriate.
• Develop an annual strategic public relations plan, including an editorial calendar to proactively place appropriate stories and key messages in the press.
• Serve as resource to media by providing information, representing Safe Horizon as a spokesperson where applicable, arranging interviews with key executives and staff and effectively communicating the goals, messages and objectives of Safe Horizon.
• Manage the “Newsroom” section of the Safe Horizon website, by developing and adding timely and appropriate updates. (Note that the Development Department has primary responsibility for the website.)
• Monitor and analyze media coverage. Develop relationship with key media and proactively disseminate information.
• Design and implement future campaigns to raise public awareness of the organization. Any such campaign would be carefully coordinated with any Development / cause marketing initiatives under way.
• Develop and produce collateral for many purposes, including, program signage, annual report, program brochures, etc.
• Develop and support events that will help promote Safe Horizon and further our reach. These might include satellite tours, media events, movie screenings, program events, etc.
• Develop brand guidelines and ensure compliance in all organizational materials, including materials translated into languages other than English.
• In collaboration with Chief of Staff, HR and other organizational leadership, enhance management’s ability to communicate messages internally to a diverse staff of 600 in approximately 50 locations.
|Qualifications:||a manner that generates supportive responses. |
• Excellent writing and editing skills, including general correspondence, articles, marketing materials, speeches and press releases.
• Highly collaborative, responsible and responsive work style. Ability to meet deadlines and manage multiple demands.
• Demonstrated success in public relations, preferably with experience and contacts with New York- based media.
• Experience in managing in a highly resource-constrained environment; ability to seek and secure pro bono resources, accomplishing goals with very limited expenditures.
• Experience in communicating with many audiences, including those with limited proficiency in written English.
• Ability to advance complex projects by working effectively and collaboratively with colleagues.
• Familiarity with a multi-site, multi-service environment.
• Experience with working with government officials and agencies a plus.
• Bachelor’s degree
• Minimum of five to seven years’ senior experience in public relations, communications, marketing, or equivalent field.
All prospective job candidates must meet screening requirements, which includes a background check.
If you do not wish to enter your Social Security number at this time, select NO in the “Release Authorization” section. Selecting NO will not adversely affect your employment application.
If hired, I agree to abide by all of Safe Horizon’s rules and regulations, and understand that, if employed, my employment may be terminated with or without cause, and with or without notice, at any time, at the option of either the company or me. I further understand that no representation, whether oral or written by any representative or agent of the organization, at any time, constitutes a contract of employment