Hotline Phone Numbers

Domestic Violence Hotline:
800.621.HOPE (4673)

Crime Victims Hotline:
866.689.HELP (4357)

Rape & Sexual Assault Hotline:

TDD phone number for all hotlines:

Career Opportunities at Safe Horizon

Career Details
Position:Director, Web and Direct Mail Marketing
Type:EMP Employee
Reports To:Chief Developemnt Officer
Location:2 Lafayette Street
Description:Develop and implement development strategies to increase the number of direct mail and web donors to Safe Horizon, increase web traffic to the website, and increase the overall net revenue of web and direct mail

Responsibilities:• Develop a cohesive marketing acquisition plan for direct mail and web designed to increase the number of donors and the overall revenue
• Manage the external websites - including design, architecture, branding, and functionality
• Manage social networking sites to optimize participation and followers
• Develop online contests, surveys, and other interactive elements to engage visitors
• Design drive to web strategies to increase unique visitors each month
• Work with other departments and manage the coordination of website and Intranet content and recruit and manage regular contributors to the website, social networking sites, and blogs
• Work with IT to ensure compatibility of databases and manage hosting
• Work with and advise other development staff on strategies to optimize their departments for fundraising
• Promote donation vehicles on the website to staff and external audiences
• Prepare and maintain an annual mail and email calendar
• Write all copy for direct mail, email and web advertising
• Work with Raiser’s Edge to do analysis of direct mail campaigns
• Work with Marketing, Corporate and Major Gifts to develop cohesive marketing campaigns across all channels
• Work with outside vendors on production of all direct mail and email campaigns
• Manage production schedule of direct mail and work with print vendors as needed
• Manage direct mail and email lists to ensure data hygiene and optimization between the databases
• Work with DIA and Google Analytics to do analysis of email campaigns and other drive to web campaigns
• Develop partnerships with other websites to drive people to the site to donate
• Manage search engine marketing/advertising and optimization strategies to drive donations and email sign-ups
• Provide technical support and programming for the Intranet
• Manage and develop strategies to increase community and personal fundraising on the website
• Implement strategies to increase the number of email and mail addresses
• Manage E-bay auctions as needed
• Implement drive to web strategy for the online store
• Provide support to Chief Development Officer and Chief Executive Officer on additional fundraising endeavors as needed.
• Develop and monitor budget for direct mail and web marketing
• Negotiate contracts and manage vendor/consultant relationships
• Supervise web development staff
• Complete other duties as assigned and appropriate

Qualifications:• Bachelor’s degree
• minimum of five years progressive experience in development with specific experience in direct mail and web marketing
• Two years of experience with web fundraising software
• Manage outside consultants.
• Proven fundraising track record working with direct mail and web marketing
• Comfortable working with online and direct mail and skilled in articulating the mission of Safe Horizon in a manner that generates supportive responses.
• Ability to work in a fast-paced, deadline driven environment and manage multiple demands.
• Budget management skills
• Excellent writing skills required, including general correspondence, solicitations, direct mail and online copy
• Knowledge of HTML and Web programming and architecture
• Work well independently as well as in a collaborative team-oriented environment.

All prospective job candidates must meet screening requirements, which includes a background check.

If hired, I agree to abide by all of Safe Horizon’s rules and regulations, and understand that, if employed, my employment may be terminated with or without cause, and with or without notice, at any time, at the option of either the company or me. I further understand that no representation, whether oral or written by any representative or agent of the organization, at any time, constitutes a contract of employment

Education:Bachelor's Degree
Hours:Not Applicable
Days: N/A
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Safe Horizon's mission is to provide support, prevent violence and promote justice for victims of crime and abuse, their families and communities.

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