Why become a Corporate Supporter of a Charity?
Build-A-Bear Workshop staff with Safe Horizon's child clients
The 2008 Cone Cause Evolution Study revealed that consumers continue to have high philanthropic expectations for companies struggling amid the current economic crisis.
- More than half (52%) of Americans feel companies should maintain their level of financial support of causes and nonprofit organizations.
- Another quarter (26%) expects companies to give even more.
Fortunately for companies, consumers are also more receptive to cause messages than ever before. They will reward companies that give back both with their goodwill and their wallets.
- 85% of Americans say they have a more positive image of a product or company when it supports a cause they care about
- 79% say they would be likely to switch from one brand to another, when price and quality are about equal, if the other brand is associated with a good cause
- 83% say personal relevance to the cause is key when choosing to purchase
Why Partner with Safe Horizon?
Because Americans want to choose a cause that has personal relevance and everyone at some point in time has had their life touched by violence. Consider these statistics:
95% of Americans are concerned about child abuse and 97% believe that everyone has a responsibility to protect children against child abuse
- 1 in 5 employed Americans is a victim of domestic violence
- Every two minutes, somewhere in America, someone is sexually assaulted
- Domestic violence costs $6 billion per year and costs employers 8 million lost paid work days per year
Most importantly, Safe Horizon has a compelling cause and extensive reach. Through our programs and services, we touch the lives of more than 250,000 victims of violence and abuse a year, and we are a national leader and expert on how to help individuals and families facing crisis.
Ways to Make a Difference as a Corporate Partner
SafeWork: At Safe Horizon, we know that domestic violence impacts the lives of thousands of working women and men every day and affects the financial strength and success of the companies for which they work. SafeWork is a unique training and education program that helps companies keep their employees safe and protect their bottom line. Learn more.
Sponsor a Program: Throughout the year, Safe Horizon’s programs require ongoing support, from back-to-school drives to holiday toy drives to winter coat drives. To meet the needs of our programs, we encourage companies to sponsor a program. Find out how your company can help.
Cause-Related Marketing Promotions: With a cause-related marketing promotion, a percentage of your company’s revenues would be donated to Safe Horizon. This will help your company promote its products while supporting a great cause.
Consumer Donations: Retailers can offer their customers a chance to add a contribution to Safe Horizon when doing their purchases. This can be done either in store or online. These types of point of sale promotions are proven to generate customer and employee goodwill.
Direct Donations and Sponsorships: Companies can make donations for any amount to support our mission in general or toward a specific program area. Safe Horizon also offers multiple annual sponsorship opportunities for companies.
Employee Involvement: Through matching gifts or payroll deductions, employees can give with more capacity and help protect children and families who are victims of violence. Companies can also get employees involved through corporate events that support our programs. Learn about our Matching Gifts program.
Foundation Support: Company foundations can give donations of either funds or services. This support is vital to Safe Horizon and our continuing programs for victims of violence.
Gifts-in-Kind: Companies can donate products or services that help Safe Horizon carry out our mission to help families in crisis. Examples of great contributions include food, clothing, toys, vans, furniture and other household furnishings, books, computers, software, hotel rooms, and airfare.
Workplace Giving: A workplace giving campaign is an annual employee giving charitable campaign. When employees give through their place of employment, it creates morale and fosters team building. It also empowers them to know they are helping through an important cause and giving a voice to those who need it.
Workplace Volunteering: You and your colleagues can provide direct help to Safe Horizon’s clients through Corporate Volunteering. Whether your company wishes to volunteer for a day or to make a long-term commitment, we will work with you to arrange a project that best meets your company’s schedule and that of our clients.