NYC Mayor Bloomberg Launches Child Abuse Awareness Campaign

Posted on: Thursday, July 22, 2010

Keywords: Mayor Michael Bloomberg, child abuse awareness, child abuse, Safe Horizon, New York City child abuse, Administration for Children's Services

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Mayor Bloomberg holds press conference at the Queens Child Advocacy Center to launch "Be Careful About Who Cares for Your Child" campaign

On Thursday, July 22nd, Mayor Michael Bloomberg held a press conference at the Queens Child Advocacy Center to announce a new public awareness campaign, “Be Careful About Who Cares For Your Child.”  The city’s Administration for Children’s Services (ACS) unveiled this campaign in front of media, agency partners and other guests in an attempt to raise awareness of the importance of choosing the right caregiver for children.  The campaign includes public service announcements and posters that will be displayed throughout the city.  Mayor Bloomberg, urged parents to, “choose a caregiver who understands children and who demonstrates emotional stability.”  Queens District Attorney - Richard Brown, ACS’s Commissioner - John Mattingly, Musician and founder of the legendary hip-hop group RUN DMC - Darryl McDaniels and Safe Horizon’s C.E.O. Ariel Zwang also spoke at the occasion.

2010 has witnessed a spike in cases involving child abuse in all five boroughs; tragically, 9 children under the age of 2 have died in the city from blunt force or other injuries inflicted by their caregivers. Mayor Bloomberg’s awareness campaign was prompted by this serious rise in crimes against the most vulnerable members of society – babies and young children.
Queens District Attorney Brown spoke of the senseless and horrific harm being inflicted on children and applauded the Mayor for his initiative and ongoing support of the Queens Child Advocacy Center.  Commissioner John Mattingly urged everyone “to do their best to make sure families and communities have the resources to keep children safe, including quality day care and crisis intervention”. 
Musician Darryl McDaniels lent his voice to the public service announcements being aired on radio stations, as did actress Julie Kavner who plays the voice of Marge on the TV cartoon, the Simpsons.  Darrell told guests he felt the need “to get involved because although violence in general is bad, violence against an innocent child is unacceptable”. 

Ariel Zwang lent her voice of support to this critical issue and encouraged anyone who suspects a child is being abused or neglected to call 311 or contact the police.  She recognized that families and friends are often reluctant to report abuse but stated, “Children don’t come with built-in violent tendencies or hatred --- they are just children and we must protect them.” 
The Queens Child Advocacy Center is a child-friendly safe space that provides comprehensive and coordinated investigation and treatment services to physically and sexually abused children and their families by using a child-focused multidisciplinary team response.  The unique collaboration of expert professionals working together under one roof includes staff from Safe Horizon, the Administration for Children’s Services (ACS), the New York City Police Department, the Queens County District Attorney’s Office, Corporation Counsel and Schneider Children’s Hospital.

Musician Darryl McDaniels of Run DMC, Queens District Attorney Richard Brown, New York City Mayor Michael Bloomberg, Administration for Children’s Services Commissioner John Mattingly, and Safe Horizon CEO Ariel Zwang at the Queens Child Advocacy Center

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Safe Horizon's mission is to provide support, prevent violence and promote justice for victims of crime and abuse, their families and communities.

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